10 Ways to Convert Seasonal Holiday Traffic into Orders
Seasonal holidays are almost here; it is that time of the year when everyone is shopping to avail of the crazy discount offers and prepare for Christmas and New Year. Therefore, it is always a good idea to design your website ahead of time for peak time of traffic. At the same time, you must focus on the functionality and compatibility of the website and remember how to turn visitors into buyers. Only some of the leads you get will become conversions unless you put in extra effort for that purpose only. Converting this seasonal holiday website traffic into orders is where the real work begins. Here are ten ways to transform your seasonal holiday website traffic into orders.
Many brands and marketers use different tactics and tricks to increase conversion rates during the holiday season. The holiday season is an actual thing and people spend quite a lot of time and money on online marketplaces. The competition is getting stronger with every passing year. In the US, seasonal holidays sales have been growing since 2012 and now it has grown over 13% each year. In 2017 alone, it grew by 16.6%.
In the past, many brands used tricks like free shipping, free returns, and flash sales to convert customers. Unfortunately, it still isn’t practical and doesn’t necessarily convince the customers to buy from them compared to competitors. However, some tips still work to increase eCommerce conversions during the holiday season.
Stores with fast shipping are more attractive than free shipping.
Shipping is one of the most critical factors for customers to purchase. Customers consider the store the most convenient option, whether it is shipping fee or time. According to different best holiday shopping websites, most customers opt for fast shipping websites even if it means paying some extra amount. Therefore, the latest trend is to offer fast shipping to attract consumers and convert them into buyers. Partner with fast shipping websites or online stores with fast shipping to ensure your customers receive their purchases on time.
Customization and relevance
It would be best to customize ads according to the buyers’ interests. Random ad placement can put people off, and they won’t be interested in your product or service. Machine learning is the best way to improvise customization and relevance. With time, machine learning is also improving, benefiting the eCommerce world because buyers are getting what they want in a much shorter time. It’s all about personalization now, and people are likely to purchase from a brand that pays attention to their likes and interests. Therefore, try to personalize and customize your eCommerce experience for the buyers. Some of the machine learning features integrated into online shopping across the world are:
- Chatbot for quick contact
- Order process and payment merchant
- Recommendations of relevant products and services according to the consumer’s activity
- Faster searching possibility using the image options.
Fast checkout process
Checking out experience is also a deciding factor for most consumers. For early holiday shopping 2022 preparation on your website, you must offer multiple paying options at the checkout. It is convenient and makes the buyers feel important and at ease. On the other hand, when there is more than one paying option, the buyer might get bound and frustrated, making them drop the idea of shopping. Fast checkout process, the higher the chances of purchasing. Previously, it was only PayPal and credit/debit card payment; now, people want to pay through cryptocurrency and mobile payment options like Apple and Samsung.
Create and design bundles.
Buyers are not necessarily splurging therefore; a good value-for-money bundle deal is everyone’s favorite. Design bundles offers and, if possible, small samples of your products with every purchase. It intrigues the buyers and they often end up buying from the brand. Create design bundles that are specifically geared toward the seasonal holidays. This could include bundled products that complement each other or offer a complete holiday experience.
Moreover, sample products also build up credibility, and the customers can check whether they like the product. Most of the time, out of fear of not enjoying it, people don’t buy it. Therefore, samples are a great way forward for seasonal holidays.
Put out as much information as possible.
It is the internet era, and people need to research to buy. Even in physical stores, people mostly search for information and reviews on the internet through different platforms. Mainly it is social media or Google. Therefore, you should become the source of information yourself. Put out as much information regarding your brand, product/service as possible. It gives surety to buyers, who feel confident spending on the brand.
You must know your audience. It will help you target the right people who will buy instead of just scrolling past the advertisement. Moreover, as we discussed earlier, personalization makes people feel more valuable and knowing your audience will also help you in personalization. One of the ways how to put the Shopify store on seasonal holidays is by categorizing it according to the relevant group of people. A website with precise audience analysis is more likely to get conversions than a website with a haywire placement of products. People like to shop from organized websites as it makes their experience far smoother and more convenient. By taking the time for audience analysis, you can create content tailored to their needs and preferences, leading to increased engagement and conversions.
Use website optimization tools
A slow and lagging website is annoying and frustrating. People prefer to shop from a fast website, like a turtle. For the upcoming holiday season, you must test your website, use optimization tools to improve your website’s user experience, and ensure the pages are loading in at least 3 seconds. Three seconds is crucial because the customer loses interest and closes the website. It will not only make you lose a customer but also increase your bounce rate, which will affect your domain authority. By using website optimization tools, you can increase the likelihood that website visitors will become customers.
Over the years, especially after Covid-19, the holiday season has become the most critical high-rush time for every eCommerce store. People are shopping for their family and friends and availing of all the discount offers. Unfortunately, if your website is still being prepared for the seasonal holidays, you will miss out on the golden opportunity of converting the traffic on the website to regular customers so contact TekGlide to not miss not this opportunity.