9 Great New Year Marketing Ideas For Ecommerce Stores 2022
Marketing is one of the essential parts of any business, and therefore, investing in the correct techniques brings success. There are a lot of different strategies that companies across the world use to advertise their product or service, but not everything is suitable for everyone. You have to keep your audience, niche, and type of brand in mind while deciding the marketing strategy to make it more effective and beneficial. However, special occasions and the holiday season are when a standard approach works for every type of brand. Following are some great ways to improvise your marketing plan for New Year.
Send out an email wishing New Year
Customers prefer value and importance over discounted prices or other gift hampers. Therefore, it is essential to integrate customization into your brand. Sending a New Year email is one of those customized services you can offer to your customers. It will make them feel important and noticed. You can use the same content but with respective names and send it to your loyal customers. Showing them that you care and remember them plays a positive role in increasing their trust and reliability in your brand.
Post about the New Year on social media
Social media is a powerful yet free tool in today’s world. Build your brand presence on social media by posting about all the crucial days of the Year. New Year comes on the list of those important events as well. Wish a Happy New Year to your social media audience by posting from your official page.
Run contests related to inspiring quotes
New Year is when people make resolutions and plans for the upcoming months. It is usually based on some inspiration, and therefore, sharing or discussing inspiring quotes is an excellent strategy to bring your brand into the limelight. You can either post random inspiring quotes or run a contest asking the audience to post their favorite inspirational quote and then promise a reward for the most creative or unique one. However, make sure to send the winner the promised reward on time.
Incorporate traditional marketing
Even though everyone prefers online solutions, but it does not mean that the old traditional way of doing things has completely gone to the dump. Similarly, regardless of online marketing, sometimes old-school marketing does the job as well. Especially on festive occasions like New Year, it is important to incorporate some traditional marketing gimmicks to attract customers and spread awareness about your brand. For example, if you have a physical shop, you can decorate it for the event and attract people passing by. Otherwise, placing a creative ad wishing New Year on billboards is also a good idea. Such practices increase brand awareness and bring attention which eventually helps grow sales.
Offer some sale or deal
Discount offers and deals never go out of fashion. You can also offer an exclusive offer on the first day of the Year or the first week to attract customers and increase ROI. The duration of the offer depends on the type of product/service you are selling and which one will be more convenient on both ends.
Make a calendar for 2022
Sending out a calendar or a planner is an exciting and thoughtful idea to market your brand. You can send out a printed wall/table calendar or a yearly planner to your most loyal customers. For low-budget ideas, emailing the printable calendar is also a great idea. You can add your brand logo or product/service pictures to the calendar. It increases brand awareness, and throughout the year, whenever they use the calendar or the planner, they will remember your brand until it will stick to it forever.
Offer a discount post-New Year
Businesses get slow after the holiday season since people had already spent a lot during Thanksgiving, Christmas, and new year’s days. Moreover, cyber Monday and Black Friday sales also make people spend a lot back to back. Therefore, offering a special secret discount after a week of the new Year could speed up the sales a little bit or even a lot. Moreover, since not many brands think of offering any deal or discount at that time, your offer can attract all the potential customers.
Deal with the impulse purchases smartly
The most critical part is to deal with impulse buyers. These are the people who buy haphazardly during the holiday season, and after the madness ends, they start returning their purchases. You must know how to handle them smartly and retain them as a customer without offering a refund. It does not mean just not making a refund; instead, you should know how to convince them to keep the product instead of returning it. It’s a tricky strategy but a useful one.
Launch new product(s)
Last but not least, launching a new product or a range of products at the New Year is also a great strategy to attract buyers. Usually, brands launch their latest products around New Year for extra marketing and hype through New Year posts and emails. This way, the brands manage to market their collection effectively without annoying the clientele and make a presence in the New Year marathon.
Using the correct type of marketing strategy is the best way to increase your revenue and attract all the potential customers effectively. Festive occasions are the best times of the years to create brand awareness. We have discussed some great strategies to market your business for better sales and awareness in the New Year.