9 Great New Year Marketing Ideas for Ecommerce Stores 2023
It’s time to start planning and implementing marketing ideas that will help increase sales, drive traffic, and grow your customer base. In this blog post, we will share nine great marketing ideas that you can use to kickstart your ecommerce business in 2023. We’ve covered you, from happy New Year emails with Christmas and New Year wishes, funny and inspiring quotes, and product marketing strategies. We’ll also show you how to send discount emails and launch new products to keep your customers engaged and coming back for more. So, let’s dive in and explore these nine great New Year marketing ideas for ecommerce stores!
Marketing is one of the essential parts of any business, and therefore, investing in the correct techniques brings success. There are a lot of different marketing Ideas that companies across the world use to advertise their product or service, but not everything is suitable for everyone. You have to keep your audience, niche, and type of brand in mind while deciding the marketing ideas to make it more effective and beneficial. However, special occasions and the holiday season are when a standard approach works for every type of brand.
Send out a Happy New Year email
A Happy New Year email is one of those customized services you can offer to your customers with Christmas and New Year wishes. It will make them feel important and noticed. You can use the same content but with respective names and send it to your loyal customers. Showing them that you care and remember them plays a positive role in increasing their trust and reliability in your brand. You can also use this opportunity to offer exclusive discounts or promotional offers to incentivize them to make a purchase.
Make sure your Happy New Year email is visually appealing, on-brand, and mobile-friendly. Consider segmenting your email list and tailoring your message based on customer behavior, interests, or purchase history. A well-crafted Happy New Year email can help drive sales, boost customer loyalty, and set the tone for a successful year ahead.
Adding New Year captions
Adding New Year captions to your posts is a great way to inject fun and creativity into your content and connect with your followers. Social media is a powerful yet free tool in today’s world. Build your brand presence on social media by posting about all the crucial days of the Year. New Year comes on the list of those important events as well.
Use relevant hashtags and visually appealing graphics or videos to make your posts stand out. Don’t be afraid to experiment with different caption styles and themes, and consider using user-generated content or influencer collaborations to increase your reach. Using New Year captions in your social media posts can help boost engagement, grow your following, and increase brand awareness.
Run contests related to funny and inspiring quotes
Running contests related to funny and inspiring quotes is a great way to encourage user-generated content, increase engagement, and promote your brand’s values and personality. Ask your followers to submit quotes related to the new year or your brand’s niche, and offer a prize or discount to the most creative or popular entry. You can also host a caption contest on social media, where your followers can submit captions for a funny or inspiring image or video related to your brand. Set clear guidelines, choose a relevant theme or topic, and promote your contest on multiple channels to increase participation.
You can also use this opportunity to gather valuable user feedback or insights and build a community around your brand. It is usually based on some inspiration, and therefore, sharing or discussing funny and inspiring quotes is an excellent strategy to bring your brand into the limelight. You can either post random inspiring quotes or run a contest asking the audience to post their favorite inspirational quote and then promise a reward for the most creative or unique one. However, make sure to send the winner the promised reward on time.
Incorporate product marketing strategy
Incorporating a product marketing strategy is a key component of a successful ecommerce business. Your products are the backbone of your business, and promoting them effectively can help you increase sales, improve customer loyalty, and stand out from your competition. Consider using a mix of product-focused content and educational or informative content to showcase your products’ unique features and benefits. Similarly, regardless of online marketing, sometimes old-school product marketing strategy does the job as well.
Especially on festive occasions like New Year, it is important to incorporate some traditional marketing gimmicks to attract customers and spread awareness about your brand. Consider partnering with influencers or affiliates to promote your products to a wider audience. Use customer feedback and data to continuously optimize your product marketing strategy and stay ahead of industry trends.
Discount email and offers
Discount email, offers and deals never go out of fashion. You can also offer an exclusive discount email or offer on the first day of the Year or the first week to attract customers and increase ROI. The duration of the offer depends on the type of product/service you are selling and which one will be more convenient on both ends.
Make a calendar for 2022
Sending out a calendar or a planner is an exciting and thoughtful idea to market your brand. You can send out a printed wall/table calendar or a yearly planner to your most loyal customers. For low-budget ideas, emailing the printable calendar is also a great idea. You can add your brand logo, product/service pictures or Christmas and New Year wishes to the calendar. It increases brand awareness, and throughout the year, whenever they use the calendar or the planner, they will remember your brand until it will stick to it forever.
Offer a discount post-New Year
Businesses get slow after the holiday season since people had already spent a lot during Thanksgiving, Christmas, and New Year’s days. Moreover, cyber Monday and Black Friday sales also make people spend a lot back to back. Therefore, offering a special secret discount after a week of the New Year could speed up the sales a little bit or even a lot. Moreover, since not many brands think of offering any deal or discount at that time, your offer can attract all the potential customers with this marketing idea.
Deal with the impulse purchases smartly
The most critical part is to deal with impulse buyers. These are the people who buy haphazardly during the holiday season, and after the madness ends, they start returning their purchases. You must know how to handle them smartly and retain them as a customer without offering a refund. It does not mean just not making a refund; instead, you should know how to convince them to keep the product instead of returning it. It’s a tricky strategy but a useful one.
New product launch during New Year
Last but not least, a new product launch or a range of products at the New Year is also a great marketing idea to attract buyers. Usually, brands launch their latest products around New Year for extra marketing and hype through New Year posts and emails. This way, the brands manage to market their collection effectively without annoying the clientele and make a presence in the New Year marathon.
Start by creating a comprehensive launch plan that includes setting a launch date, creating a product page or landing page, and developing a marketing campaign that leverages social media, email, and other channels. Make sure to monitor customer feedback and adjust your new product launch strategy as needed to ensure a successful launch. Launching a new product during the New Year can help drive sales, boost customer engagement, and position your brand as a leader in your industry.
Using the correct type of marketing strategy is the best way to increase your revenue and attract all the potential customers effectively. Festive occasions are the best times of the year to create brand awareness. Tekglide has discussed some great marketing ideas to market your business for better sales and awareness in the New Year.