Cherry’s Industrials Equipment
About Cherry’s Industrials Equipment

Under the leadership of John Costello, Cherry’s Industrial Equipment has been creating custom engineering capabilities and high-quality solutions for productive, safe, and clean manufacturing plants using the best American-made material handling products.

Industry : Manufacturing, Industrial Equipment

Platform : Magento Open Source

Website : B2B – material-handling.com
B2C – cherrysind.com

Challenge

When Cherry’s Industrial Equipment came to us, they were in dire need of dependable and responsive web development support. John was thinking of relocating to a bigger facility so that they can expand but due to unmanageable e-commerce operations, it was not looking doable. The website was built on Magento 1 and had tons of glitches in the beginning. We had to fix all the issues, redesign the website entirely and integrate it with the ERP so that their e-commerce operations can run smoothly.

Solutions

  • Developed the website B2B and B2C types of functioning.
  • Introduced PRO Membership (20% and 40% PRO Members discounts) on the website.
  • Implemented Free Samples on Cart Page in 3 attractive ways for improved customer retention.
  • Introduced the Regimen Products (adding multiple products with a single click) feature so it is easier for the customers to get their routine products.
  • Fully customized Shopping Cart design for Small breakpoints.
  • Integrated Custom One-step Checkout experience for enhanced customer experience.
  • Introduced the ability to set up Studio appointments through the website.
  • Tekglide edited the top header maintenance message.
  • Implemented the functionality to block email domains from registering fake accounts on site.
  • Integrated manual index management for products and catalog price rule grid.
  • Added the feature of product review email.
  • Added some customizations on PDP and PLP.
  • Improvised the marketing solutions through Mailchimp implementation.
  • Integrated Cloudflare for website protection while external apps continue to work.
  • Integration of authorize.net payment gateway for secure and safe online payments.
  • Implemented WebShopApps Matrix Rates.
  • Added the functionality of payment through PayPal.
  • Integrated the option of customer reviews using Yotpo reviews.
  • Implemented Unirgy Store Locator so the visitors can easily locate the physical stores around them.
  • Integrated Lucky Orange – User Journey Tracker + Heatmap Generator to track the visitors’ activity while they are on the website and then device a suitable marketing strategy

Modern, Responsive, Cohesive Design

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