Effective eCommerce marketing strategies for success in 2022
An eCommerce store alone cannot revolutionize your business and marketing is the real deal. Even though eCommerce is one of the highest blooming trends in the world. It still has a lot of conditions and requirements. If you have an online store, you must make sure to invest in effective marketing strategies as well. Marketing is the driving force for any business’ success. Previously people resorted to traditional marketing like radio ads, billboards, newspaper ads, etc. However, the current era is of digital marketing and traditional marketing is not effective anymore. Following are the proven effective strategies that could boost your sales in 2022.
SEO strategy
In the eCommerce world, SEO comprises the keyword utilization in the online store. The better utilization leads to a higher ranking on SERP. you must be wondering about the role of SEO. It plays an important role in displaying your store at a higher rank on Google. It also contributes to showing the store more actively on Google results. On the other hand, if your SEO is not on point, your page will keep getting pushed down in a heap of more relevant results. Practically, the top ten results on the first page of Google bring in the most results. You must achieve your spot in the top ten results.
- The website structure should be optimized according to the user’s convenience.
- Keywords must be in the URL and product descriptions.
- Backlinking of reputable websites.
Influencer marketing campaign
In the older times, there were celebrities. Celebrities still hold quite a lot of impact but not for the new generation as such. For millennials and Gen z, influencers have taken up that spot. Therefore, the smartest way to accelerate your brand awareness and sales is by starting an influencer campaign. These influencers have a high following and act as an ambassador for your product. Mostly the platforms used are Instagram, Facebook, TikTok, youtube, etc. It attracts a wider audience, spreads brand name, and eventually boosts sales. Ethically, businesses should pay in return for their marketing but in some cases, influencers also agree with free products or services.
Bring back customers to the shopping cart
In physical stores, abandoning a shopping cart is next to impossible as it feels awkward and embarrassing. Especially, with lots of people around. However, in online stores, it is as simple as just switching to a different platform or forgetting after attending a call. Therefore, you must take measures to reduce cart abandonment through gentle reminders. A reminder email is the best way to bring back customers. It can easily be automated as well by integrating a mailing provider with your software.
Upsell products
Upselling is an old marketing strategy being carried out by all types of businesses worldwide. In the digital world, it has proven to be an excellent method especially for retaining new customers. Observing the customer’s behavior, you can offer an additional product or premium type of the same category product. However, make sure that the upsell product is directly related to their original selection. Additionally, a customer always comes to a store with a set budget in mind. Try to offer something within that budget otherwise, it could do more damage than benefit.
SMS marketing
SMS marketing is another age-old method to connect with existing and potential customers. You can send SMS about any new products, discount offers, events, alerts, information, promotions, etc. The audience of text marketing is quite diverse as well. Make maximum use of text marketing to spread awareness about your brand and what you have to offer. Moreover, SMS can also be used for abandoned cart reminders.
Simple UI/UX
A poor-quality website will repel customers. If your eCommerce store doesn’t look professional and straightforward to use, the customers would not even bother to scroll and would instantly bounce back. The poor design includes low-quality images, high load time, vague prices, unreadable font, convoluted site navigation, etc. Trust is the most important factor in an eCommerce business as otherwise, the customers won’t make a purchase. Therefore, a smooth website with user-friendly UX/UI will instantly help in building trust.
Start content marketing
Websites that are regular in posting content have higher visibility on SERP. Therefore, it is best to publish blogs regularly on your website. It could be on any relevant topic; detailed information about your product(s), interesting knowledge about your niche, a guide on usage or consumption, etc. Other than blogs, podcasts are also counted as content marketing. You can either publish independently on any platform or collaborate with a known host to talk about your business.
Mobile optimization
Last but not the least, the eCommerce website should be mobile-friendly. In the current era, when a majority of the audience is a mobile user, your website needs to be smooth on all devices. Otherwise, you can easily lose a huge chunk of customers. The eCommerce store must be accessible on all types of mobile devices. The layout must be compatible with different sizes. It should navigate easily with clear images of products and their details. All these specifications make the visitors stay in the eCommerce store and enable them to build trust as well.
These marketing strategies discussed above are proven to be highly effective for eCommerce stores in 2022. It helps in boosting sales by creating brand awareness more widely. Additionally, these strategies also help in improvising the website recognition by search engines like Google.
