Using Shopify Analytics to Boost Customer Loyalty

Customer loyalty is a crucial aspect of your Shopify store. It refers to the level of trust and commitment that your Shopify customers have towards a company, which is essential for any business’s long-term success. Happy customers are more likely to become your loyal customers. 

To run a successful online store, entrepreneurs should know how well (or not) their e-commerce stores are performing and how well they are marketing them. In today’s digital age, tracking customer behavior and engagement has become easier than ever with the help of e-commerce platforms like Shopify. Shopify has an analytics tool that gives you a range of metrics that you can use to measure the performance of your website over time. Shopify Analytics is a powerful tool that you can use to track Shopify customers’ behavior, analyze data, and ultimately boost customer loyalty. This blog will explore how to use Shopify Analytics to optimize customer loyalty.

E-commerce Analytics

Shopify ecommerce platform has an analytics tool that provides you with a range of metrics that you can use to measure the performance of your Shopify store over time. Shopify Analytics is an e-commerce analytics tool that is a built-in feature of the Shopify platform that allows businesses to track customer behavior, engagement, and sales data.

Shopify Analytics

 Some of the key features of Shopify Analytics include:

1. Sales and Revenue Data

You can access a detailed overview of sales data, including revenue, average order value, and several orders. This data can track performance over time and identify trends and patterns.

2. Customer Data

Businesses can track customer behavior, such as where customers are located, how they found the store, and which products they are interested in. This data can be used to segment customers, measure customer loyalty, and create targeted marketing campaigns.

3. Traffic Data

You can access a detailed overview of traffic data, including the number of visitors, where they came from, and which pages they viewed. You can use this data to identify which marketing channels we drive the most traffic and conversion.

4. Product Data

Businesses can track product data, including the number of products sold, the average price, and the profit margin for each product. This data can be used to identify best-selling products and optimize inventory levels.

5. Customizable Dashboards

Shopify Analytics features customizable dashboards that allow businesses to create a custom view of their data. Dashboards can be configured to show the most relevant data to the company.

6. Data Export

Shopify stores can export data in CSV format, making it easy to analyze data in Excel or other spreadsheet software.

8. Integration with other tools

 Integrating Shopify analytics with other tools, such as Google Analytics, enables e-commerce businesses to get a complete view of their data.

How to Access and Navigate Shopify Analytics

To access Shopify Analytics, log in to your Shopify account and navigate to the “Analytics” section in the left sidebar. You can view various reports and metrics such as sales, traffic, and customer data. In addition, you can customize the date range for the data you want to view and export the data to a CSV file. 

Dashboards provide snapshots of the most important metrics from your e-commerce store. To navigate the analytics dashboard, you can switch between different report types. Reports provide e-commerce store owners with more in-depth details of your Shopify store’s performance over time. For example, a live view feature provides you with a picture of your website at the current moment or the previous day. Filter options enable you to refine the data you’re viewing, and the action buttons to export data or view more detailed reports. Additionally, you can use the date picker to change the date range for the data you’re viewing, and you can use the segments to view data for specific groups of your Shopify customers or products. 

Identifying and Tracking Key Metrics

The three most important metrics used in Shopify are: 

Sales

Sales is a measure of your total sales. It can either be by a sales channel or by each sales channel. Total sales include your store’s product sales, shipping, and tax. It will not include discounts and returns. 

Sessions

A session is a continuous period of your Shopify customer’s activity on your e-commerce website. It measures the website’s popularity and the success of your marketing efforts. A session ends after 30 minutes of inactivity. This means that one user can have multiple sessions on a website daily, and they will be measured as different sessions. 

Conversions

Conversion rate is the total number of purchases divided by the total number of sessions on a Shopify store. For example, if you have two thousand sessions on your website and two hundred leads to sales, your conversion rate is ten percent. 

Average Order Value

The average order value is the number of orders divided by the number of your Shopify customers. The Shopify analytics provide you graphs that show the order value over time. Higher order value means that you are getting more revenue from each customer. You can increase this metric by up-selling or cross-selling products.

Returning Customers Rate

Returning customers rate measures the percentage of your Shopify customers who have made more than one purchase from your store. A high percentage of repeat customers is a good indicator of customer loyalty. For example, you have 100 customers visiting your website, and 10 of them have previously visited your store over a previous period. Then your store’s return rate will be 10 percent. It is easier to sell to an existing customer than to acquire a new one. 

Customer Loyalty Analytics

Analyzing the data from Shopify Analytics helps store owners to identify patterns and trends in customer behavior, engagement, and sales. You can use this information to improve your Shopify customer experience and increase customer loyalty.

One way to interpret customer loyalty analytics data is to segment it and look at specific groups of customers. For example, you may want to look at customers who have made multiple purchases versus those who have only made one purchase. This can help you understand which customers are more likely loyal and what factors drive their behavior. Secondly, you can use the data from the analytics to compare how well your Shopify store performs against industry standards. This helps store owners identify which areas of their business need to improve. Finally, rather than only looking at the metrics, it is important to understand the reason behind the changes in data. This helps e-commerce store owners to make data-driven decisions. Hence, they can provide their Shopify customers with a better user experience. 

Optimize Customer Experience with Shopify Analytics

You can use the data derived from Shopify Analytics to optimize your customer’s experience in several ways: 

•  Track customer behavior: Purchase history, browsing behavior, and engagement with marketing campaigns are examples of tracking a Shopify customer’s behavior. The data from Shopify Analytics can help you understand your customers’ needs and preferences and tailor your marketing and customer service efforts accordingly.
• Personalize customer experience: You can use your Shopify customer’s data to personalize the customer experience, such as recommending products based on purchase history or sending personalized email campaigns.
• Use segmentation: Segment your audience based on customer data and tailor your marketing efforts to specific groups, such as repeat or high-value customers.
• Measure Retention: Track retention rate and customer lifetime value to measure the effectiveness of your customer loyalty efforts and identify areas for improvement.

Tekglide: Your One-Stop Shop for Comprehensive Shopify Store Solutions

Tekglide is a Shopify development company that provides comprehensive solutions for Shopify store owners. From custom design and development to ongoing maintenance and support, our Shopify experts have the skills and experience to care for all your e-commerce needs. With us on your side, you can rest assured that your Shopify store will run smoothly and efficiently while leaving your Shopify customers happy. This allows you to focus on growing your business. 

Conclusion

Shopify Analytics lets you understand your Shopify customers. You learn why your visitors are coming to your website and their behavior. Shopify Analytics is a great tool for accessing first-party data. It allows you to track customer behavior, segment the customer base, create targeted marketing campaigns, optimize the checkout process, monitor mobile performance, and measure progress. Businesses can make data-driven decisions based on the key metrics provided by the Shopify Analytics tool that can help boost conversions and improve the overall performance of their online store.