How to Implement Google Analytics 4 to Magento 2 eCommerce Store
The introduction of Google Analytics 4 (GA4) is a big deal. It is one of the most important changes in the last few years. Google Analytics 4 is a new version of GA3, but it offers many more features and functionality. The biggest difference between GA3 and GA4 is The ability to track visitors from different devices. You can now see who visited your website on mobile phones, tablets, computers, or even smart TVs with an Internet connection. This means you can easily see which devices your target audience used and which did not visit your site at all!
With UA officially sunsetting in July 2023, users who aren’t accustomed to GA4 will need to familiarize themselves with it. Why? Because if you don’t change to GA4, your information will be gone forever! Let that sink in. Google has stated that by 1st July 2023, Universal Analytics will NOT process any new hits. Imagine the horror if your eCommerce business is not completely using GA4 by then. You won’t be able to analyze your eCommerce store’s data. That is why every online business has to switch to Google Analytics 4. You can either switch your site to GA4 or hire a Magento consultant. You can read more about the benefits for marketers to switch to Google Analytics 4 here.
GA4 Vs. Universal Analytics
Google Analytics 4 is the evolution of Universal Analytics, and it’s a major update over its predecessor. The new property types allow you to collect data on more advanced metrics than ever before and get deeper insights into your users’ behavior. With Google Analytics 4, you can also track interactions between pages (e.g., which pages are linked from one another), events that occur in response to external stimuli (e.g., when someone clicks on an advertisement), and much more!
Google Analytics 4 has some very interesting features that make it stand out from other analytics platforms:
- It’s versioned so that each property type won’t overwrite each other; instead, they’ll just be added as additional properties within your profile page, so there’s no risk of accidentally overwriting any existing code or settings with new ones if something breaks down at some point later down the road – which would mean losing all data collected until then! This also means there isn’t any need whatsoever for tagging anything because everything will already be accounted for within this system, saving time while maintaining accuracy throughout all stages of operation.
- Mobile device tracking- You can track users across devices as well as desktop computers
- GA4 provides deeper insights into user behavior than UA. It’s important to note that unlike GA2 or 3, GA4 does not require tagging to collect data; instead, it uses events and dimensions to track user interactions with your site. Event tracking can be done automatically for common user interactions such as submitting forms, logging in or creating an account on your website. This helps you understand what users do on your website so you can improve its performance or create new features based on these findings.
- Google Analytics 4 does not require tagging to collect data. This means there is no need to use any tags, and all data collection can be done automatically.
- Versioning. Each property has a version number associated with it, and each user session will have its version number. This ensures that if your website changes or updates its display properties, you can easily identify which versions are associated with each account and user session.
GA4 Setup For eCommerce Sites
Google Analytics is an analytics service offered by Google that tracks and reports website traffic. It provides detailed statistics about the visitors to the site, such as where they came from, which pages they visited, what search engine they used to find the site, and what browser software they are using.
Google Analytics Setup for Ecommerce Sites:
-You can integrate Google Analytics with your eCommerce platform or shopping cart.
-To integrate Google Analytics with your shopping cart, you need to install a tracking code on your website.
-You can also set up a Google Analytics account without integrating it with your shopping cart. This option is recommended for websites that do not sell products or services.
Enabling GA4 on the Magento 2 Dashboard
You can follow the steps below or hire a Magento consultant to enable GA4 on your Magento store.
Log in to your Magento Dashboard, click on the “Store” tab and then click on “Google Analytics Settings.” In this setting page, enable Google Analytics 4 by checking both boxes under “Google Analytics Version 4 (GA4) Settings”:
- Enable Google Analytics 4
- Uncheck Use New Interface Language
Installing Analytics 4 to Magento 2
To install the Google Analytics 4 to Magento 2 module, you need to log in to your Magento 2 admin panel and select the “Google Analytics” module from the list of installed modules.
The next step will ask for a few details about your store (such as e-mail address or API key), so make sure that these are correct before continuing with the installation process. Once everything is set up and saved, click “Install”.
This will take you back into your store’s admin area, where there will be another screen asking what type of installation method you would like: standard or custom configuration options; decide which one best suits your needs here, then click “Continue”.
Configuring in Google Analytics 4
You’ll need to import the Google Analytics 4 tracking code. You can do this with the following steps:
- Go to https://www.google.com/analytics/faq/ and click on “Import Tracking Code” in the top right corner of your page.
- Select whether you want to import all existing data or new sessions since the last visit (or both).
- Click Next, then Finish!
How to Integrate Google Analytics with Magento 2
To integrate Google Analytics with Magento 2, you must install the free Google Tag Manager extension on your Magento store. After installing it, you will need to configure it by adding a new tag which will send data from your site into Google Analytics. You can also find the instructions for configuring Google Tag Manager at (Link)
To configure the Google Tag Manager extension, go to Admin > Configuration > Google Tag Manager. Log in with your Magento admin credentials. You’ll see a new “New tag” button at the top of this page: Clicking it will show a list of all available tags you can add to your site.
Google Tag Manager
Google Tag Manager is a free software that allows you to add and manage all of your website’s tags without editing the HTML code on your site. It’s important to set up Google Tag Manager for ecommerce sites because this will allow you to track and measure conversion rates for various marketing channels.
Some of the benefits of using Google Tag Manager are:
– You can add and manage all of your website’s tags without editing the HTML code on your site.
– You can track and measure conversion rates for various marketing channels.
– It’s free!
You can hire a Magento developer to integrate GA4 into your Magento 2 eCommerce store.
Key Takeaway
Google Analytics is a free tool that tracks and measures your website traffic, engagement, and conversions. It has many uses, but one of the most popular is for eCommerce websites. You can use it to see what pages are getting the most traffic, what keywords people use to find your site, how long they stay before leaving, and more. The best part about Google Analytics is that it’s free! You only need to add a snippet of code to your website – which can be done in just a few minutes.
Implementing Google Analytics 4 in your Magento 2 store is not so hard. You need to follow some steps, and you will be able to gain insights about your customers, sales and more. This article shows how easy it is for a beginner who wants to start using Google Analytics on their store. If you want more information about how we do this or any other eCommerce analytics, then feel free to contact us!
