Richardson Sports
About Richardson Sports

THE RICHARDSON STORY BEGAN IN THE LATE 1960S when Howard Wicklund and Neil Richardson opened up shop in Eugene, Oregon. Originally, the company was called Howard Wicklund Sporting Goods and operated as a wholesale distributor. Then, in 1970, the Richardson family purchased the company, and Richardson Sports was born.

Industry :Sporting Goods

Platform : Magento Open Source

Website : B2B –


  • Wanted to take their paper based B2B operations online on the Magento platform
  • Had B2B business process that had to be mapped on the ecommerce platform by Magento ecommerce developers. 
  • B2B payments, inventory management, SAP integration, Custom Price list, Product Configurators, etc where some of the complex pieces of implementation.


  • SAP B1 integration (Bi-directional sync of orders, customers, product data, etc)
  • Product configurator for Custom Caps for Dealers
  • Magento B2B development services included: B2B functionality of creating Dealers and sub-accounts for purchase
  • B2B functionality to accept Purchase orders
  • B2B functionality to pull custom reports based on the account
  • Quick order functionality for bulk ordering
  • Ability to save Credit Card for future use
  • Ability to share, save and reuse custom-designed Caps

Modern, Responsive, Cohesive Design

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