About Senna Cosmetics
Senna Cosmetics is a leading makeup brand that offers a wide range of products, including skin-perfecting foundations, rich eye colors, Form-A-Brow® Stencil Kit, Rapid Lash Serum, Cream Foundation Palette, Gold Eyeliner, and Blush Palette. Its success in the beauty industry is driven by the expertise of our Magento team, who continue to innovate and cater to diverse makeup enthusiasts worldwide.
Industry: Health & Beauty
Platform: Magento Open Source
Website: B2C – sennacosmetics.com
Seamless Transition to B2B and B2C
Senna Cosmetics, a referred client, faced significant challenges with their Magento 1.9.x B2B website. The owner expressed dissatisfaction with the previous development team due to long load times and several bugs. As a B2B eCommerce website, Senna Cosmetics requires a smooth-running platform with bug-free performance, easy management, and no constant lagging. Our Magento experts recognized the need to address these issues and provide a seamless B2B website that met the client’s requirements.
Integrated Solutions for eCommerce Success
- Developed a seamless website supporting both B2B and B2C functionality.
- Introduced the PRO Membership program with 20% and 40% discounts.
- Implemented Free Samples on the Cart Page for customer retention.
- Simplified shopping with Regimen Products features for easy product addition.
- Customized Shopping Cart design for Small breakpoints.
- Streamlined checkout with Custom One-step Checkout.
- Enabled Studio appointment scheduling.
- Edited top header maintenance message.
- Blocked fake account registrations with email domain filtering.
- Integrated manual index management for products and price rules.
- Encouraged customer feedback with product review emails.
- Added customizations on Product Display and Listing Pages.
- Leveraged Mailchimp for marketing solutions.
- Enhanced website security with Cloudflare.
- Integrated authorize.net payment gateway for secure transactions.
- Managed shipping rates with WebShopApps Matrix Rates.
- Provided option of payment through PayPal.
- Enabled customer reviews with Yotpo.
- Assisted customers in locating physical stores with Unirgy Store Locator.
- Tracked user behavior with Lucky Orange – User Journey Tracker + Heatmap Generator.