Senna Cosmetics
About Senna Cosmetics

SENNA is known for skin-perfecting foundations, richly pigmented eye colors, innovative makeup textures, and the original Form-A-Brow® stencil kit that gives everyone a beautiful, classic brow. To founder Eugenia Weston, makeup creates an illusion that expresses who we are without words.

Industry : Health & Beauty

Platform : Magento Open Source

Website : B2B/B2C – sennacosmetics.com

Challenges

Senna Cosmetics was referred to us by a regular client. The website was built on Magento 1.9.x and the owner was not happy with her previous development team. There were many reasons top one being long load time and several bugs as well. She wanted a totally bug-free B2B website that she can easily manage without any constant lagging and complications. Her requirement was simple; a smooth running B2B e-Commerce website.

Solutions

  • Developed the website B2B and B2C types of functioning.
  • Introduced PRO Membership (20% and 40% PRO Members discounts) on the website.
  • Implemented Free Samples on Cart Page in 3 attractive ways for improved customer retention.
  • Introduced the Regimen Products (adding multiple products with a single click) feature so it is easier for the customers to get their routine products.
  • Fully customized Shopping Cart design for Small breakpoints.
  • Integrated Custom One-step Checkout experience for enhanced customer experience.
  • Introduced the ability to set up Studio appointments through the website.
  • Tekglide edited the top header maintenance message.
  • Implemented the functionality to block email domains from registering fake accounts on site.
  • Integrated manual index management for products and catalog price rule grid.
  • Added the feature of product review email.
  • Added some customizations on PDP and PLP.
  • Improvised the marketing solutions through Mailchimp implementation.
  • Integrated Cloudflare for website protection while external apps continue to work.
  • Integration of authorize.net payment gateway for secure and safe online payments.
  • Implemented WebShopApps Matrix Rates.
  • Added the functionality of payment through PayPal.
  • Integrated the option of customer reviews using Yotpo reviews.
  • Implemented Unirgy Store Locator so the visitors can easily locate the physical stores around them.
  • Integrated Lucky Orange – User Journey Tracker + Heatmap Generator to track the visitors’ activity while they are on the website and then device a suitable marketing strategy

Modern, Responsive, Cohesive Design

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