Categories
Services
10 (SEO) Shopify Tips to Outrank Your Competitor
< Blog

10 (SEO) Shopify Tips to Outrank Your Competitor

There are an estimated 500 million e-commerce sites. And, if you’re reading this article, it’s likely that you operate your own e-commerce business. 

With so much competition, you have to think about how you can make your Shopify store stand out from the crowd. One way to do this is by optimising your store for search engines like Google and Bing. This will enable consumers to find your store more easily when they search on these websites. And with amazing SEO for Shopify tips your website may even rank on Google’s First page.

Check out these 10 tips to help your SEO for Shopify 

1. Be Familiar With SEO Basics

SEO involves writing content that answers the queries of search engines while also making sure that the site is ranked high in searches. The traffic and titles of your Shopify website are determined whether these achieve a high enough organic rank to be promoted to the top of Google. In addition, we use other search engine optimization techniques if applicable.

How to Improve SEO on Shopify?

SEO is a critical component for online sales. If you don’t improve your SEO, you will never be able to reach the next level of success. 

There are several ways to improve SEO for Shopify Stores such as:

  • Finding your website’s keywords 

Keywords define your brand and help you get more traffic to your site. But how can you find them? There are many ways to find keywords, but the one that is worth mentioning here is Google Keyword Planner.

Google Keyword Planner analyzes the competition and set your own keywords. Use this tool to plan your website’s ideal keywords and how they can be used in your content. You can find new keywords that will help keep you at the top of Google ranking list.

Keywords should be relate to your brand and the products that you are selling, they have to be the ones that your potential customers are frequently searching for, and they have to be specific.

  • Optimizing Keywords

After identifying your keywords, you have to optimize them. Optimizing keywords means to show Google and other search engines that the keywords are important to your store. You can do this by adding keywords in your Shopify store’s page titles, meta descriptions, headings, content, ALT text for images and videos, and URLs. 

Content that includes the relevant keywords and provides engaging, valuable content will rank high in the search results. 

2. Produce High-Quality Content

Content is the king of marketing. You can’t produce content if you don’t have a product to sell. In order to start producing high-quality content for your Shopify store, there are a few things you can do:

Outside of the obvious SEO tips Shopify, such as writing blog posts and creating product reviews, you should remember why you’re doing all this. If you want to build your customer base and generate sales, then you need to provide people with something they want. That could be anything from a new experience to an informative piece of content. Here are some other things to consider: It should be interesting – the more people enjoy reading your content, the more they will buy your product.

It should be useful – when people buy a product, they want something that helps them solve a problem or get more out of their lives.

3. Don’t Forget About Video Content

A video can be one of the most important tools for SEO for Shopify optimization. It allows you to create a visually engaging experience that your customers might share with their friends and family. A video can also serve as a valuable marketing tool, helping you to build your brand and drive more leads and sales.

When creating a Shopify store, it’s important to keep in mind that many customers are using an online shopping app, like Apple’s Siri Eyes Free or Google Assistant Vision. Having a compelling video can help you stand out from the crowd and engage your target audience in a way that text or copy alone couldn’t.

There are a number of different ways you can optimize your Shopify store for search engines when creating videos. You can use keywords throughout the text of each video title and description, as well as embedding relevant keywords within the video itself. You can also use anchor text on links to other pages in your store, including product pages, landing pages and blog posts. By optimizing your videos for search engines, you’ll be able to maximize the reach of your content while also building trust with customers who come across it organically.

4. Have a Responsive Website

One of the SEO tips Shopify is to build a Shopify store that is responsive. 

Shopify automatically adapts to your website’s design and settings. Your website should seamlessly on mobile phones and tablets as well

The first step is to find the correct theme from which you will build your store. There are many themes available for free and some even come with a demo version.When choosing a theme, remember that most shops are about selling digital goods, like software, music or games, so the theme that suits you will depend on what you are selling as a merchant. In addition to themes and templates like Creative Market and Themeforest, there are also many eCommerce Shopify stores with different prices. Themes are generally cheaper than templates even without buying them and when it’s about purchasing a theme specifically for a certain project, the price will be more expensive.If you want to use an existing template for your website, most offer the possibility to customize it as well. 

5. Add Product Summaries and Descriptions

Product summaries and descriptions are a key part of website optimization in SEO tips Shopify. They help you to get your visitors to make the most out of your products. A summary is a description of an entire piece of content, often the first paragraph or two. 

Summaries and product descriptions are the glue that holds together your overall website content and helps you unpack it later on in other pages in order to make sure you’re actually answering all of the visitors’ needs in one place. 

6. Add Optimized Product Images

Adding images is one of the most common ways to optimized your store. To ensure that product images and other images in your Shopify store optimization you have to choose the best size that is large enough to view it properly but also small enough to prevent slow site speed. Speed of the website is one very important factor that determines how well your Shopify store ranks in search results pages (SERPs). 

7. Boost Your Shopify Store’s Speed

A shopify store that loads fast is always preferred from the one that doesn’t by Google and other search engines. That is why, an important SEO for Shopify tip is to boost your Shopify store speed. You can do this by: 

  • Adding compressed images to your website using compression tools.
  • Writing website content using web-safe fonts such as Courier New, and Arial. 
  • Using custom codes as little as possible.
  • Use of AMP (Accelerated Mobile Pages) through plugins.

8. Optimize Your Store’s URL Structure

The Shopify URL Structure is a crucial factor in SEO for Shopify that impacts the conversion rates of your website. It’s important that your website has a good URL structure so that customers can easily go to the specific parts of your store where they need to buy. But more importantly, you need to have a well-optimized Shopify URL structure because poor URL structure can lead to a lot of people being lost in your store and never finding their way out.

You can optimize your website’s URL structure in several ways. First of all, your store’s URLs have to be short and easy to remember. Second, you should make sure that all parts of your store are easy to find by using a well-organized URL structure. Finally, you should make sure that all pages on your site are optimized for search engines so that people can find them easily.

Optimizing your Shopify store’s URL structure will ensure that visitors can easily find the products they’re looking for and order from your online store.

9. Activate an SSL certificate

Online stores that have SSL certificates make their transactions safe and allow them to keep their customers’ private information confidential and secure. Activating an SSL certificate enhances your customer’s trust in your store. 

10. Link Building For eCommerce

Link building is vital for SEO for Shopify eCommerce marketing strategy. It is the process of creating links between your website and other websites. One can build links for their eCommerce website through various ways such as guest posts, content marketing, and social media outreach. 

Bottom line

SEO is a long and trying process which can be very time consuming but it’s well worth the effort. SEO plays a major role in determining overall sales growth as we all have to compete against other businesses competing with similar products within the same geography. Essentially, every reach on your site needs to be maximized.

Take action now and improve your website by Shopify development services and improve your website’s ranking in Google. 

Hopefully these 10 SEO tips Shopify will help you outrank your competitors and increase your conversions.