8 Ways to Increase Organic Traffic to Your Online Store
It’s said good things in life are free. Organic traffic is definitely one of the “free” great things that we have in the digital world. However, is it that easy to increase organic traffic to your e-commerce website? (And is it really free?) This blog post outlines the strategies for boosting organic traffic to your online store, including tips for improving your organic ranking on Google. Also, we’ll consider whether organic traffic is really free.
What is Organic Traffic?
Organic traffic refers to the visitors who reach a website through a search engine’s unpaid results. In other words, these are the users who find a website through natural or non-paid search results, as opposed to visitors who come from paid advertisements. For example, suppose someone Googles “top web development services in Chicago” and clicks on a link to any of the local services websites. In that case, that company will consider visitors part of their organic traffic. The web development company hasn’t directly paid for that visitor to find their website. However, they have earned the visit through great search engine optimization (SEO) practices, including using relevant keywords and having top-notch content on their website.
Understanding Direct vs. Organic Traffic
Organic traffic is considered “organic” because it is a natural result of users searching for information rather than through paid advertising efforts. Various factors can influence the quality and quantity of organic traffic, including the website’s search engine optimization (SEO) strategies and the relevance of the site’s content to the keywords searched. On the other hand, direct traffic does not have one defined source. Instead, it can come from various sources. Here, the visitor may access your website directly by typing the website’s URL into their browser, clicking a bookmark, or using a direct link. For example, instead of searching “the top web development services in Chicago,” you directly type the web address of www.tekglide.com.
8 Powerful Ways to Increase Organic Traffic
BrightEdge reports that business websites had over 53% of their overall traffic as organic traffic. Consistent and strategic efforts to increase organic traffic drive more relevant visitors to your website and establish your brand as an authoritative source in your industry. Here are 8 powerful ways to increase organic traffic:
1. Search engine optimization (SEO):
SEO includes improving the website’s relevancy, visibility, and authority for targeted keywords. This helps drive more organic traffic from search engines.
Some techniques are used in SEO, such as keyword research and optimization, on-page and off-page optimization, metadata, images, creating quality backlinks, and tweaking several technical elements of the website to help boost your website’s SEO ranking.
2. Content creation and marketing:
Regularly publishing high-quality, relevant, and shareable content can increase organic traffic, boost engagement and build brand awareness. Content marketing can include guest blogging, influencer outreach, and social media marketing.
3. Keyword research and targeting:
Identifying the right keywords to target can help improve the relevance of a website’s content to search engines, resulting in increased organic traffic. This includes conducting keyword research, analyzing search engine results pages (SERPs), and optimizing content for target keywords.
4. Local search optimization:
For businesses with a local presence, optimizing for local search terms (e.g., “restaurant in [city]”) can help increase visibility in local search results and drive more organic traffic from local searchers.
5. Email marketing:
Email marketing can be valuable in driving organic traffic to your website. You can use emails to promote your products and services or provide useful content about issues in your specific niche to your subscribers. This encourages subscribers to visit your online store and explore your offerings.
6. User experience (UX) optimization:
Improving the user experience on a website can increase engagement and reduce bounce rates, both of which can positively impact organic traffic. This includes optimizing website design, navigation, page speed, and mobile responsiveness.
7. Link building:
Acquiring high-quality backlinks from authoritative websites can help improve the visibility and authority of a website as well as increase organic traffic from search engines. This includes link-building tactics such as guest blogging, influencer outreach, and broken link-building.
8. YouTube:
Using YouTube as a platform to drive traffic to your online store can be an effective strategy. An example of using YouTube to increase organic traffic is creating how-to videos. In this video, you can teach viewers how to use the products you sell in your online store. For example, if someone sells cosmetics in their e-commerce store, then they can produce high-quality useful makeup tutorials using their cosmetics.
Content Strategy SEO
A content strategy focusing on search engine optimization is great to increase organic traffic to your online store. As stated above, SEO is the process of optimizing your website. As a result, it ranks higher in search engine results pages (SERPs) and is more easily found by users. Therefore, a well-executed SEO strategy can drive high-quality organic traffic and increase your visibility online.
Key Takeaways:
Organic traffic is a cost-effective way that helps online stores to increase their visibility, build trust in their brand and generate better conversion rates. Organic traffic is different from direct traffic. The former refers to visitors coming to your website via Google (or other search engines) unpaid results. This guide listed 8 robust ways to increase organic traffic to your online store. Organic traffic has a better conversion rate than a paid one, so it’s a good idea to develop a comprehensive digital marketing strategy with both SEO and content marketing to boost your organic traffic for the long-term success of your online store.
