How to run a social media campaign? All things social media
An entrepreneur’s top priority with social media marketing is increasing engagement through a successful social media campaign. However, their top challenge is also running a successful social media campaign.
A social media campaign happens to be your top-of-the-funnel factor, hence it’s necessary to understand how to use the platform to meet your goals.
Dive into all things social media marketing with Tekglide — what it is, its benefits, and how to build a social media campaign strategy that drives the results you desire.
What is Social Media Marketing
Social media marketing for businesses means connecting with your target audience on social platforms like Facebook, Instagram, and Twitter. It’s all about sharing engaging content—posts, images, and videos—to boost brand awareness, connect with customers, and drive website traffic.
Social media helps businesses reach an untapped audience while driving website traffic.
Popular Social Media Platforms for your Business
Facebook: Facebook marketing focuses on personal connections and community building. Facebook is the largest social media network worldwide. Adults of all ages use Facebook, with 69% in the U.S. on the platform. It’s popular in both urban (74%) and rural (75%) areas. It’s also popular across income levels, with 74% earning less than $30,000 per year and 72% earning over $75,000 yearly. Facebook videos get 135% more organic reach than photos.
Twitter: Known for its real-time updates and short, concise messages. Twitter has a younger user base, with 38% aged 18-29. 42% of users earn over $75,000 per year. Tweets with images get 150% more retweets. Tweets with hashtags get 100% more engagement. Videos on tweets are six times more retweeted.
Instagram: Offers businesses a platform to showcase products/services, engage with audiences, and drive brand growth through visuals. Instagram is popular among young adults, with 71% aged 18-29. It’s more popular in urban (39%) than rural (30%) areas. 37% of those with some college education and 42% with a college degree or higher. Posts with at least one hashtag get 12.6% more engagement. Posts with locations get 79% more engagement.
LinkedIn: For professional networking and building B2B connections. LinkedIn is popular among adults aged 30-49, with 33% in this age group. It’s more popular in urban areas (34%) than in rural areas (24%). College graduates use LinkedIn, with 50% on the platform. LinkedIn posts with images have a 98% higher comment rate. Articles get 277% more comments than regular posts.
Pinterest: Focuses on visual discovery and idea sharing through pins. Pins with a call to action in the description get 80% more engagement. Pins with prices receive 36% more likes. Pinterest is popular among adult women, with 46% of them using the platform compared to 16% of men. It’s more prevalent in urban areas (31%) than in rural areas (23%).
Benefits of running a Social Media Marketing Campaign
Running a social media marketing campaign offers numerous benefits for businesses, including:
Increased brand awareness: Social media platforms allow businesses to reach thousands or even millions of users, boosting brand visibility through engagement such as comments, likes, shares, reposts, and saves. Additionally, including links in profiles, bios, and posts drives traffic to websites.
Enhanced brand loyalty and customer engagement: Building lasting relationships with followers involves interacting with them on posts, responding to questions and comments, and offering assistance. Initiatives like product-related queries and giveaways foster trust and demonstrate appreciation for support.
Higher website traffic and lead generation: Social media marketing utilizes engaging content and targeted ads to attract more visitors to websites and generate leads, thus expanding the customer base.
Improved search engine rankings: Active presence on social media contributes to higher search result rankings by enhancing brand credibility and trustworthiness through content sharing and interactions.
Cost-effective marketing solution: Online advertising is cost-efficient compared to traditional methods, allowing businesses to reach a wide audience and engage with them effectively while minimizing expenses.
Real-time customer feedback and insights: Social media platforms provide valuable insights into customer opinions and preferences, enabling businesses to make informed decisions and maintain customer satisfaction.
Competitive advantage in the market: Active participation in social media sets businesses apart from competitors, facilitating broader reach, customer connections, and highlighting unique brand attributes.
How to Create a Social Media Campaign
Step 1) Define Your Vision: Begin by aligning your vision with your brand through a social media campaign. Ask questions like, “What do you expect to achieve with your campaign?” Whether it’s increasing brand awareness, driving website traffic, generating leads, or boosting sales, outlining your vision is essential.
Step 2) Understand Your Audience: Research your target audience’s demographics, interests, behaviors, and pain points to craft effective messaging and engaging content.
Step 3) Identify the Platforms that Work for You: Only some social media platforms are suitable for some businesses. Focus on platforms like Facebook, Instagram, Twitter, LinkedIn, or TikTok that align with your audience and goals.
Step 4) Create Attention-Grabbing Content: Invest your time and effort into creating eye-catching visuals, captivating videos, informative blogs, or interactive polls that resonate with your audience and help achieve your campaign goals.
Step 5) Plan Ahead: Develop a content calendar outlining the types of content to be shared, posting frequency, and optimal timing. Utilize scheduling tools to automate posts and maintain a consistent social media presence.
Step 6) Engage with Your Audience: Foster a two-way conversation by promptly responding to comments, messages, and mentions. Incorporate user feedback into your campaign strategy to build genuine connections with your audience.
Step 7) Monitor and Analyze Performance: Use tools each platform provides to track key metrics such as engagement, reach, click-through rates, and conversions.
Leverage Tekglide’s Social Media Services
Tekglide’s dedicated Social Media services craft engaging content centered on your brand’s unique voice and values.
Through meticulous planning and execution, we design strategic Social Media campaigns that capture engagement and drive meaningful interactions and conversions. With our proven expertise, we enhance your visibility and forge stronger connections with your audience to help foster lasting relationships.
If you have a business —no matter how small—and want help bringing its social media campaign to life, that’s what we’re here for.
Contact us, and we’ll jump on a free consultation call. We can’t wait to hear your ideas!
Conclusion
In conclusion, launching a successful social media campaign requires thorough planning, strategic implementation, and continuous adaptation. Through social media campaigns, you can easily reach your target audience, increase brand awareness, and drive engagement.
Remember to set clear goals, define your target audience, create compelling content, and utilize analytics to track your campaign’s performance.
Master the art of social media campaigning with Tekglide’s Social Media Services for small businesses, growing enterprises, and aspiring entrepreneurs. Embark on your successful social media campaign journey with us.
