How Digital Marketing Enhances Your eCommerce Business
“With how accessible the internet is today, would you believe me about the number of eCommerce businesses that go online?” Morgan Stanley predicts that by 2026, eCommerce will make up for $5.4 trillion, or 22% of total revenues, or $3.3 trillion.
We often mention how the way people shop has changed a lot. This means more than traditional marketing might be needed to boost sales. To reach your audience, you need to connect with them where they spend most of their time: online.
Digital Marketing is about reaching your audience in the right place and time. This is where digital marketing comes in – essentially, any online marketing. At Tekglide, we often emphasize the effectiveness of attracting, engaging, and delighting customers online. We understand that many people worldwide have questions about digital marketing.
What is Digital Marketing
Digital marketing is basically when businesses use the internet for all their marketing efforts. It uses mediums like search engines, social media, email, and websites to connect with both current and potential target customers. It also involves sending messages using text or visuals.
Why is Digital Marketing Important?
Are you wondering why is digital marketing important? It helps you talk to many people online, way more than you could with traditional methods. It lets you focus on the people interested in what you’re selling. Including that it’s usually cheaper than paid ads, and you can monitor how well it’s working every day and make changes whenever you want. It’s like having a competent helper for your eCommerce business on the Internet!
Types of Digital Marketing
This is an overview of some of the most popular types of digital marketing strategies along with the channels to boost your retention rate.
| Search Engine Optimization (SEO) | What is it? Making your website rank higher on Google. How? Using keywords and improving website coding. |
| Content Marketing | What is it? Creating content to attract customers. Examples: Blogs, eBooks, Infographics, Videos. |
| Social Media Marketing | What is it? Promoting your brand on social platforms. Examples: Facebook, Twitter, Instagram. |
| Pay Per Click (PPC) | What is it? Paying for clicks on your online ads. Examples: Google Ads, Facebook Ads. |
| Affiliate Marketing | What is it? Earning a commission for promoting others’ products. Example: YouTube Partner Program. |
| Native Advertising | What is it? Ads that look like regular content. Example: BuzzFeed-sponsored posts. |
| Email Marketing | What is it? Communicating with your audience via email. Examples: Newsletters, Promotions, Welcome emails. |
| Marketing Automation | What is it? Using software for marketing tasks. Examples: Email automation, Social media post scheduling. |
| Instant Messaging Marketing | What is it? Promoting products through messaging apps. Use cases: Flash sales, New product updates. |
| Search Engine Marketing (SEM) | What is it? Paid advertising on search engines. Examples: Google Ads, Bing Ads. |
| Inbound Marketing | What is it? Attracting, engaging, and delighting customers. Examples: Blogging, Video marketing, Email lists. |
| Sponsored Content | What is it? Paying for content about your brand. Example: Influencer marketing, Sponsored blog posts. |
| Public Relations (PR) | What is it? Managing your public image online. Examples: Social media outreach, Engaging online reviews. |
Instant Messaging Marketing | What is it? Promoting products through messaging apps. Use cases: Flash sales, New product updates. |
Does Digital Marketing Work For Every eCommerce Business?
Digital marketing is beneficial for all kinds of eCommerce business, no matter what the product is. It succeeds when you understand your customers and create valuable content. However, not all eCommerce can use the same digital marketing strategy.
B2B Digital Marketing: Businesses working with other businesses should focus their digital marketing efforts on generating leads. The marketing plan is to support digital channels and convert the leads for your sales representatives through your website. It relies on focusing your efforts on business oriented platforms like LinkedIn, where your target audience is active.
B2C Digital Marketing: If the business is business to consumer, the marketing strategy should focus on drawing visitors to the website and converting them into customers. Instead of focusing on “leads” in the traditional sense, the need to create a smooth buyer journey from the moment a customer comes to your website to the moment a purchase is made. This indicates that product characteristics are higher up in the marketing to encourage transactions, and mainly utilize stronger calls-to-action. Social Media platforms like Pinterest and Instagram are more beneficial for B2C businesses than LinkedIn.
Boost Your Presence with Tekglide’s Digital Marketing Services
Elevate your online presence with Tekglide’s complete digital marketing services. We are a leading 360 digital agency. Building a presence with Tekglide, we understand this shift and are dedicated to transforming your business in the long run through its strategic digital marketing solutions.
We take an approach that ensures your brand stands out in digital eCommerce. Our expert team personalizes strategies to meet your business, using a combination of search engine optimization, social media marketing, and more. We focus on creating a seamless experience for your target audience by driving engagement and converting visitors into loyal customers. With our expertise, you can confidently establish a lasting presence in your customer’s mind.
Conclusion
In conclusion, including digital marketing in your eCommerce business is a game changer, offering benefits that contribute to your business’s overall success and growth. The diverse marketing tactics, from search engine optimization to social media services and beyond, provide enhanced brand visibility and drive conversions.
By including types of digital marketing, eCommerce businesses can build connections with their audience. The ability to create custom content, engage with customers across various channels, and measure campaign effectiveness is an agility that traditional marketing methods don’t have. As consumer behavior continues to evolve, leveraging the possibility of digital marketing becomes helpful for eCommerce businesses aiming for success in the marketplace. With Tekglide’s expertise in digital marketing, businesses can optimize their strategies for growth.
