Should You Own An eCommerce Website To Sell Your Products?
eCommerce websites are transforming everyone’s life nowadays. Everyday, dozens of people create new websites.
Some marketplace merchants do not have their own websites. And those who do abandon their best practices for growing the online presence of their eCommerce website. So Tekglide presents why you should own a website and work on its development.
An eCommerce website helps you reach a wider audience. Unlike traditional stores, an eCommerce website removes geographical barriers. It allows your brand to connect with potential target audiences around the world. Customers find it very convenient because they receive faster delivery and better service. Yet, it adds more steps and could make selling more difficult and time-consuming for sellers who wish to sell in other nationss.
Your website serves as a global window for you. Also, it is workable to rank higher in search results for particular territories with the correct keywords and SEO.
Forming Brand Identity
With a dedicated eCommerce website, businesses have complete control over their brand identity and customer experience. Websites offer the freedom to curate the design, layout, and content of the brand. By providing a custom brand message, brands can build trust and loyalty among their customers.
“Owning an eCommerce website allows you to craft a unique compelling experience that aligns with your target audience. From the visuals to the tone of voice, every element contributes to creating a memorable brand identity.”
When you buy something on a big marketplace like Amazon, people usually think they’re buying from Amazon itself, not a specific seller. This makes it hard for individual sellers to build their own brand identity and get recognized.
So, having your own website lets you create your brand identity with customers. You can use things like your vision and mission statements, share your brand’s story, and more. In the long run, when customers feel loyal to your brand, it will help your eCommerce grow.
Staying Ahead of Competition
The eCommerce region is very competitive. With many businesses trying to woo customers’ attention. To avoid competition, brands need to use effective marketing strategies. To reach their target audience, brands must invest in website promotion, from Search Engine Optimization to Social Media Marketing.
You have more opportunities for search marketing when you have your own website. Blogging is a crucial component of SEO strategy, yet it is nonexistent on marketplaces. Brands can use all top SEO practices on their website to increase the volume of organic traffic it receives.
The advantages of owning a website is its round the clock availability. Customers have the freedom to shop whenever and wherever they want, without traditional hours stoppings them. This flexibility offers different time zones, ensuring that your eCommerce store captures sales even during non-businesss hours.
“Imagine a customer browsing through a website late at night, adding products to their cart, and completing the sale while you sleep peacefully. That’s the power of an eCommerce website – generating sales around the clock.”
When someone buys something straight off your website, you can be aware. You will know what they bought, when they bought it, how much they spent, who they are and what else they might be interested in. With so much information available, it’s easy to come up with ideas for effective marketing campaigns including omnichannel marketing or cart abandonment strategies.
Data and Analytics for eCommerce Growth
Analytics provided by eCommerce websites are valuable for eCommerce growth. The data allows businesses to gain insights into customer behavior, preferences, and trends. With this information, businesses can make data influenced decisions that can lead to improved products, marketing strategies, and performance.
“Uncovering user behavior patterns and understanding the customer journey is like having a crystal ball that guides your every move. With data and analytics, you can truly understand your audience and tailor your offerings to meet their needs.”
Consumers are always researching things. Particularly when the cost of the item exceeds their “impulsive” budget. Should they discover your product on eBay or Amazon and it doesn’t have enough reviews? How to persuade them to buy something for your product? This is the moment when your website has the chance to truly impress the visitor.
Unlike your own website, there is one disadvantage that you expose yourself to if you decide to sell only through a marketplace. It is no secret that Amazon, eBay, and others have an extensive list of rules and regulations for their sellers. Any deviation from these regulations might result in the termination of your seller account. But even if you follow them , your business is not always safe.
Competitors often target honest sellers and turn the rules against them. The process of appealing Amazon’s decision takes a very long time and sometimes even ends up in court. But if you have a successful website of your own, you at least have something to fall back on.
SPAN Alternatives to Owning an eCommerce Website
For businesses still figuring out how to set up their own online store, there’s another option: using platforms like Amazon, Etsy, or eBay. These are ready-made places to sell, but there are drawbacks, like fewer ways to make your store unique and fees you have to pay.
Social Media and Online Marketplaces
Apart from those platforms, businesses can also use social media to sell things. On Instagram, Facebook, and Pinterest, they can show off what they sell and get people interested.
About Tekglide – Complete 360 Digital Agency
If you’re thinking about starting or growing your own online store, Tekglide, a reliable digital agency, will help. Our team is ready to work with you to make sure your online store matches what you want and stands for.
Having your own eCommerce website is a great move for businesses in 2024. It lets you sell to people around the world, be open all the time, control your brand, and learn from the information you get. But it’s not the right choice for everyone. There are other options like using big platforms or social media.