8 Tips for Facebook Marketing for Your eCommerce Store
Online stores have become the new common as people were trapped in their homes and couldn’t step out to shop. During the pandemic, the majority of the businesses started their eCommerce stores in order o maintain their sales and keep the business running. However, running an online store is as complicated as running a brick-and-mortar shop and therefore, the skills required for both are almost equally advanced. The main point to consider in online business is how well your website is catering to the needs of your customers. And then the second point is how well are you marketing the brand. Without marketing, it is impossible to increase your reach and attract a wider audience. There are many options for fruitful marketing in the modern world, but Facebook still stands at the top.
Facebook is one of the biggest social media platforms with users of all ages, ethnicities, regions, religions, and cultures present. Therefore, it is the best platform to market your brand considering the variety of audiences available. Following are a few tips that will help your eCommerce store grow better and faster.
Original and engaging content
Content is the undisputed king of marketing. You cannot up to your game without having complete command over the content. Make sure that you are generating original, witty, and engaging content which motivates the audience to make a comment or react to it. On Facebook, laugh and love reactions are the two most used reactions on any post apart from the like. Therefore, it shows that people are more into funny and inspirational or heartfelt content. It is not necessary to post content that is relevant to your brand, rather anything funny or remotely related to your business that can bring engagement will do the job. Otherwise, the best strategy is to come up with a unique and catchy slogan, jingle, or logo-related content to make the brand stick to the customer’s mind.
You cannot maintain a successful eCommerce page on Facebook without understanding your audience. Headlessly posting about your business information and product/service is not acceptable anymore. In order to make a reputation, it is crucial that you are engaging with the audience on a personal level. Check your insights and find out the average age, gender, and region of your audience. Then you can create content suitable to those demographics. When the audience feels like a brand is relatable, they automatically get inclined towards it.
Integrate video content
Video content is extremely important according to the latest algorithm. You can easily increase the reach of your content by adding videos. Meta gives higher visibility to the video content and therefore, it shows the page to a larger audience. Therefore, try to create relatable videos. It can either be something trendy or an informational video regarding your product or service. However, make sure that it is interesting enough to hold the viewers. Secondly, short videos are the best solution to avoid bounce rates.
Again, interesting content is what leads the industry. Make sure you are aware of all the latest trends and quickly post relatable images to them. It is the era of memes and if your content is trendy and witty, it will be shared widely which will increase your page visibility. Creativity and quick action go hand in hand for trending topics and you must avail the opportunity.
Try every new feature
Make sure you are trying stories and every other new feature that Facebook introduces. The platform notices the accounts using new features and considers them better than the other ones. Stories especially get you a lot of reaches so don’t forget to upload a story every single day. Consistency is also important to maintain a good profile.
Show them solutions
Customers come to eCommerce stores for solving their problems. Whether it is a small or big problem, that does not matter. Therefore, make sure that you are posting about their solutions on your social media to keep them interested and engaged. Instead of talking about the brand all the time, talk about how it solves the problems of the targeted audience. Or you can talk about the benefits it gives to the people. Whenever people feel that a particular business is an answer to all their problems, they don’t hesitate to spend money on them.
Responsiveness is the key feature of any business. Every client values a business who are highly responsive and answers their query instantly. Therefore, whether it is the inbox or the comments, prioritize replying to the clients and just engaging in meaningful conversations in general. Additionally, keep an eye on the posts in different groups as well. Wherever you see people discussing your brand whether in good or bad words, jump in and respond. It could either be an apology or gratitude. Either way, clients notice the way businesses handle the customers and work on the reviews. It builds credibility
Carousel ads are another smart way to run paid ads. It gives the option of adding multiple pictures in one ad so the customers can easily have a look at the variety you are offering Moreover, the carousel is an additional feature of the platform, and therefore, businesses using it come in the good books of meta.
Facebook is the best platform for marketing your eCommerce store. We have shared some valuable tips above which will help you make your marketing game stronger and better. Improvised reach is the way to a higher audience and therefore, you must never compromise on the marketing aspect in any case. Try these tips and notice how your engagement gets better.